Coach Love's Story
"I believe every human athlete is a champion. Choose your sport, and pursue excellence relentlessly."
Love Jefferson’s athletic journey taught him the power of belief, discipline, and great coaching. In high school, he was told he wasn’t “smart enough” for college football—until one teacher stepped in, believed in him, and changed the trajectory of his life.
That support propelled Love to Washington State University, where he earned an athletic scholarship, won a Pac-10 Championship, competed in the Rose Bowl, and launched his NFL career with the Chicago Bears.
For over fifteen years, Love has coached and mentored young athletes, focusing on confidence, leadership, and resilience through purposeful movement and mental conditioning. He has partnered with organizations such as YouthBuild USA, California Conservation Corps, SpaceX, Netflix, Snap Inc., and multiple non-profits—helping youth and families build self-worth, focus, and a strong sense of belonging.
As a husband and father of three, Love’s coaching philosophy centers on mastering both the mind and body. His programs empower young athletes to push their potential, lead with character, and perform at their highest level.
Discover
"THE PROGRAM"
"THE PROGRAM"
A 12-week, 24-session training journey that strengthens the whole athlete—body, mind, and character. The Program blends fundamental movement training with purposeful mindset practice so athletes build the resilience, discipline, and confidence needed to lead on and off the field.
It’s a hero’s journey: a steady climb toward better habits, stronger teamwork, and a deeper understanding of what it means to lead.
Athletes leave with sharper skills, a clearer sense of purpose, and the quiet confidence that comes from doing things the right way, every day.
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1 hr 30 min
Starts Apr 7
525 US dollarsLoading availability...
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